Take Action for Goats – Tell Paul Smith to Ditch Mohair

On “humane” and “responsible” mohair farms in South Africa and Lesotho, workers force goats to endure hell on earth. The investigation includes footage from shearing sheds certified by the misleadingly named “Responsible Mohair Standard” and implicates Paul Smith, the British fashion house selling suits and apparel made with mohair.

Please urge Paul Smith to stop hiding behind meaningless labels and to end its use of mohair.

Goats Cry Out in Pain

The footage, captured by PETA Asia investigators, shows workers violently hitting goats with brooms and poles, dragging struggling goats by their horns and legs, and pinning goats to the ground as the animals cry out in fear and pain.

Paul Smith Ignores the Violence

These goats’ screams are a wake-up call to anyone considering buying a jumper made with mohair. PETA UK showed Paul Smith representatives this footage, but they chose to ignore this violence.

Top Retailers Ban Mohair

NEXT, Helmut Lang, G-Star, Gap, Fred Perry, Barbour, UNIQLO, Zara, and many other top retailers have banned mohair.  Now, we are calling on Paul Smith to follow suit.

Tell Paul Smith That Mohair Belongs Nowhere – Except on Goats’ Bodies

Paul Smith markets mohair as a “speciality,” but behind every mohair garment are blood, panic, beatings, and cries from goats. Goats need their hair; humans don’t. The best thing that you can do to help exploited goats is to refuse to buy mohair – and urge Paul Smith to stop selling it.